Vision & Mission


An appliance works or works even better when it is equipped with the right accessories. To provide consumers with a perfect service, it is imposible to imagine selling an appliance without accessories. The perfect support between appliances and accessories - and this omni channel - is complex. Therefore, there is room for a party that takes upon the role of specialist within the chain. Offering specialism through innovation, customer focus and solutions in a changing world.


As a specialist in accessories we want to be the partner that with relevant solutions delivers the optimal implementation of the accessory business. Your partner in solutions! With the aim to provide the consumer a service that exceeds all expectations. That is our shared concern. Through a personal and pleasant way of working together, we daily build on long-term partnerships.